My book "Solving Product Design Exercises: Questions & Answers" helps UX and product designers to prepare for job interviews and to practice their product thinking.
Most recently I led the design of multiple products at WeWork. I joined the Israeli R&D center founding team, joining as the 1st designer and building the local design team.
I built a set of beautiful keyboard stickers to help designers and developers to learn Sketch quicker and to accelerate their workflow. SketchKeys is used at companies like Google, Facebook, Netflix, Airbnb etc.
I built Retinize It in 2013 to help designers and developers to accellerate their workflow. It was downloaded almost 100K times and featured in Smashing Magazine, Awwwards, Webdesigner Depot, Codrops, Sidebar and more.
I invented a way to type emojis on computer keyboard. The product was featured in Wired and was my first commercial product that combined digital and physical aspects.
I anaylized and visualized 7 years of bookings at Berlin techno club Berghain. The project was featured in Mixmag, DJ Mag, Electronic Beats, Pulse and Digg homepage.
In last 8 years I led product design at variety of tech companies like Tvinci (acquired by Kaltura), Mobilize, Commerce Sciences (acquired by Taboola), HelpAround, Startup Nation Central, and HelloDebug — a company I founded. You can find selected work on my Dribbble.
As a part of my vision of helping product designers to grow and learn, I shared publically the exercises WeWork uses for hiring designers. Designers use this resource to practice their skills and companies use it to improve their interview process.
I’m helping startups and designers in Israel meet each other. I built a newsletter with hand-picked and sometimes not published anywhere else design positions that is sent to >600 Israeli designers.
3 years ago I minimized all my belongings to 27 kg and moved to a randomly picked country. Without realizing it, I started a minimalistic and more sustinable life. Since then I research and learn about world sustinability and how our lifestyle affects it. One of my projects was exploring how product design decisions affect sustinability:
I sued a company that spammed me and after winning the case I wrote a tutorial and published on Facebook a template of statement of claim. It became viral and I was featured on mass-media. I created a Facebook page to help citizens with pro bono advices about dealing with spammers.