My Amazon best-selling book "Solving Product Design Exercises" helps UX and product designers prepare for job interviews and practice their product thinking.
Recently I led the design of multiple products at WeWork. I joined the Israeli R&D center as the 1st designer and built the foundations of the local design team.
I created keyboard stickers helping designers accelerate their Sketch and Figma workflows. The product is used at companies like Google, Facebook, Netflix, Airbnb etc.
I invented an interactive placemat for kids that improves their vegetables intake. The product is based on four scientific researches and produced from FDA-approved materials.
I built Retinize It in 2013 to help designers and developers accellerate their workflow. It was downloaded almost 100K times and featured in Smashing Magazine, Awwwards, Webdesigner Depot, Codrops, Sidebar and more.
I invented a way to type emojis on computer keyboard. The product was featured in Wired and was my first commercial product that combined digital and physical aspects.
I anaylized and visualized 7 years of bookings at Berlin techno club Berghain. The project was featured in Mixmag, DJ Mag, Electronic Beats, Pulse and Digg homepage.
I led the design of digital products for 8 years at variety of tech companies like Tvinci (acquired by Kaltura), Mobilize, Commerce Sciences (acquired by Taboola), HelpAround, Startup Nation Central, HelloDebug — a company I founded. I also worked on projects for SodaStream, Product Hunt and InVision.
As a part of my vision of helping product designers to grow and learn, I shared publically the exercises WeWork uses for hiring designers. Designers use this resource to practice their skills and companies use it to improve their interview process.
I’m helping startups and designers in Israel meet each other. I built a newsletter with hand-picked and sometimes not published anywhere else design positions that is sent to >600 Israeli designers.
3 years ago I minimized all my belongings to 27 kg and moved to a randomly picked country. Without realizing it, I started a minimalistic and more sustainable life that I keep until now.
Since then I'm researching and learning about world's sustainability and how product design affects it:
I sued a company that spammed me and after winning the case I open-sourced my court statement of claim and prepared a tutorial for using it. It went viral and I was featured on Israeli mass-media. I opened a Facebook page providing a pro bono help to citizens about dealing with spammers.